William H Tyler

William Tyler is a writer of whimsy and persuasion, a successful creator of advertising and commercials, and a retired university professor who believes learning should be fun. In the spirit of teaching through storytelling, he introduces a mischievous mongoose to a forest of skittish animals. As an advertising agency creative executive, he produced award-winning campaigns for clients such as Budweiser, Red Lobster, Sambo’s (remember them?) and Ralston Purina pet foods. One of his most memorable creative efforts was “Ask any mermaid you happen to see, what’s the best tuna – Chicken of the Sea.” He then taught copywriting and communication strategy to college students for over twenty years, until retirement.